Why is E-E-A-T Important?
Think of it like buying a house: you wouldn’t trust one half-built by unqualified workers — Pamika Horsaengchai (Founder of Sapiens)
E-E-A-T plays a crucial role in SEO by helping Google identify high-quality, trustworthy content that enhances user experience. Demonstrating strong E-E-A-T can improve a website's search rankings.Think of it like buying a house: you wouldn’t trust one half-built by unqualified workers. Similarly, Google won’t rank poor-quality, unreliable content. E-E-A-T ensures only practical, useful content makes it to the top of search results.
How to improve E-E-A-T on your website?
Provide in-depth, well-researched content that demonstrates your expertise.
Acquire high-quality backlinks from reputable sources in your industry.
Establish a strong social media presence and engage with your audience.
Ensure your content is accurate, up-to-date, and free from errors or misleading information.
Use natural language processing (NLP) to measure sentiment.
At Sapiens, we always make sure our clients’ websites align with the E-E-A-T guideline, and Cheeez Studio is a great example of this in action.
To improve Trustworthiness, we added a dedicated section for customer reviews on their website. By showcasing real, verified feedback from happy clients, we were able to highlight the studio’s Experience in delivering high-quality photography services.
We also worked on boosting Expertise by including detailed bios of the Cheeez team and sharing behind-the-scenes content that showcased their skills and passion for photography.
For Authoritativeness, we focused on getting mentions in local business directories and earned backlinks from respected blogs that highlighted Cheeez’s creative work. These updates didn’t just help Cheeez rank better in search results, they also made potential customers feel more confident about booking.
