Xiao Hong Shu (Little Red Book) and TikTok are making waves in Southeast Asia’s social media ecosystem. Xiao Hong Shu, in particular, has gained significant momentum following the temporary TikTok ban. Both platforms boast unique user bases and features, offering distinct opportunities for brands and creators.
However, it’s important to note that Xiao Hong Shu is controlled by China’s central state government, which raises questions about its potential reception and regulatory hurdles in markets like the U.S. Whether it faces similar scrutiny as TikTok remains to be seen.
