Secrets SEO agencies don't want you to know

What's GSC (Google Search Console)

Are you a business owner but never hear of Google Search Console, then let us explain why you need to learn how to use GSC before hiring an agency. GSC serves as the control center for managing your website's presence in Google search results.

GSC offers invaluable insights into your site's search performance, these are the data you can find by performing a quick analysis:

  • User queries

  • impressions

  • Bounce rate

  • Ecommerce conversion rate

  • External links

  • Internal links

  • Top linking sites

  • Top linking text

Setting up GSC may seem daunting at first, but with the right guidance, it can be a straightforward process. Resources like Ahrefs offer comprehensive guides on setting up GSC, providing step-by-step instructions to ensure you get it right from the start.

Once GSC is up and running, you gain access to a treasure trove of data that can inform your SEO strategy. From monitoring keyword rankings to identifying crawl errors and indexing issues, GSC empowers you to make data-driven decisions to improve your website's visibility and performance in search results.

Read how to set it up on here with Ahref.

date published

May 13, 2024

date published

May 13, 2024

date published

May 13, 2024

date published

May 13, 2024

reading time

5 min read

reading time

5 min read

reading time

5 min read

reading time

5 min read

Author

Author

Author

Author



How to use GSC for your SEO campaign?

Monitoring the performance of your web pages and inspecting non-indexed links is a crucial aspect of maintaining a healthy and optimized website. Here's how you can effectively monitor your web pages' performance and identify any non-indexed links using Google Search Console:

a) Performance Monitoring:

  1. Log in to your Google Search Console account.

  2. Navigate to the "Performance" tab on the left-hand side.

  3. Here, you can view various performance metrics such as clicks, impressions, click-through rate (CTR), and average position for your web pages.

  4. You can filter the data by date range, queries, pages, countries, and devices to gain deeper insights into your website's performance.


How to use GSC for your SEO campaign?

Monitoring the performance of your web pages and inspecting non-indexed links is a crucial aspect of maintaining a healthy and optimized website. Here's how you can effectively monitor your web pages' performance and identify any non-indexed links using Google Search Console:

a) Performance Monitoring:

  1. Log in to your Google Search Console account.

  2. Navigate to the "Performance" tab on the left-hand side.

  3. Here, you can view various performance metrics such as clicks, impressions, click-through rate (CTR), and average position for your web pages.

  4. You can filter the data by date range, queries, pages, countries, and devices to gain deeper insights into your website's performance.


b.) Index Coverage Report:

  1. Go to the "Index" section and select "Coverage."

  2. This report provides information on the indexing status of your web pages.

  3. Check for any errors or warnings that may indicate issues with indexing, such as "Submitted URL not found (404)" or "Submitted URL seems to be a Soft 404."

  4. Address any errors to ensure that your web pages are properly indexed and accessible to search engines.

c) Using Google Search Console to Inspect Non-Indexed Links

  1. In the "Index" section of Google Search Console, select "Coverage."

  2. Look for pages with the "Excluded" status, as these pages are not being indexed by Google.

  3. Inspect the reasons for exclusion to determine why these pages are not being indexed.

  4. Common reasons for exclusion include noindex tags, crawlability issues, or duplicate content.

Stay tuned! We will discuss schema structure and why it's important for you to update your site and implement it.

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