Meta has scrapped its celebrity AI assistants after less than a year. Perhaps this was just hype after all, not justifying Meta's investment in the project. Or could it have been a clever marketing ploy?
Meta shuts down celebrity AI avatar chatbots
The lack of engagement and misalignment leads to the fall of celebrity AI chat bots
Despite the initial buzz, the celebrity AI chatbots failed to attract significant user engagement. Many users found the concept odd, and the bots did not achieve the desired follower numbers compared to the celebrities' real social media accounts.
Critics argued that these bots did not align with the social nature of platforms like Facebook and Instagram, which are built on real human connections. The presence of AI chatbots seemed to contradict the essence of social media, where users expect to interact with real people, including celebrities.
Meta lesson learnt and shift its focus to AI studio.
The shutdown coincides with Meta's launch of AI Studio, a new platform aimed at allowing creators to develop their own AI chatbots. This shift indicates a strategic pivot from celebrity-focused bots to a more user-driven approach, where individuals and creators can craft personalized AI experiences.
It's not all bad, we think Meta make the right move to pivot quickly to abandoned celebrity AI chatbot after learning about the poor user engagement.
It appears that modern users are seeking more genuine and authentic interactions, rather than something that feels artificial. Other brands could take a page from Meta's book and consider adapting to these user preferences.
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