Are Digital Marketing and Growth Marketing the same?

In the rapidly changing landscape of consumer behavior and ever-evolving marketing demands, businesses often overlook the user journey and experience when designing a product, service, or implementing new features. This is where growth marketing plays a crucial role.

digital marketing vs growth marketing

date published

Apr 6, 2024

date published

Apr 6, 2024

date published

Apr 6, 2024

date published

Apr 6, 2024

reading time

5 min read

reading time

5 min read

reading time

5 min read

reading time

5 min read

What is Growth Marketing?

Growth marketing is all about user-centered tactics that are always changing and being tested. It aims to find and use every chance to grow the business at every step of the funnel.

This is why growth marketing is the preferred strategy for businesses looking to position themselves on the market and scale quickly as it delivers performance-based ROI.

At its core, growth marketing is about looking beyond the horizon. It's not just about attracting customers; it's about engaging them, retaining them, and turning them into vocal advocates for your brand. This strategy involves experimenting across various channels and stages of the customer journey to find the most effective ways to grow your business. Think of it as a Swiss Army knife versatile, adaptable, and always ready for a challenge.

digital marketing vs growth marketing

What is Growth Marketing?

Growth marketing is all about user-centered tactics that are always changing and being tested. It aims to find and use every chance to grow the business at every step of the funnel.

This is why growth marketing is the preferred strategy for businesses looking to position themselves on the market and scale quickly as it delivers performance-based ROI.

At its core, growth marketing is about looking beyond the horizon. It's not just about attracting customers; it's about engaging them, retaining them, and turning them into vocal advocates for your brand. This strategy involves experimenting across various channels and stages of the customer journey to find the most effective ways to grow your business. Think of it as a Swiss Army knife versatile, adaptable, and always ready for a challenge.

digital marketing vs growth marketing

Is Growth Marketing and Digital Marketing the same thing?

The short answer is no. Digital marketing is like the bread and butter of online business presence. It encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

digital marketing vs growth marketing


On the flip side, growth marketing takes this a step further by focusing on the full funnel – not just the top. It's about integrating campaigns and strategies that drive users to convert and stay loyal over time. While digital marketing might get customers through the door, growth marketing invites them to stay for dinner and maybe even dessert.

Digital marketing focuses on boosting brand awareness, getting leads, and bringing people to websites. Growth marketing uses these digital efforts to support strategies that impact the entire full-funnel marketing.


While digital marketing concentrates on the online world, growth marketing considers every touchpoint with a customer, online and offline. It's about understanding what customers want and need at every stage, from the moment they discover a product to the point where they're loyal fans.


In essence, growth marketing uses the foundation laid by digital marketing to drive growth across the whole customer lifecycle. It's a more holistic approach that aims for steady and sustained growth by keeping customers engaged and satisfied over time.

Why you need Growth Marketing?

In today's competitive landscape, simply having a digital presence isn't enough. Your business needs to grow, evolve, and adapt. That's where growth marketing comes into play. It's about leveraging data-driven growth strategies to understand what works and what doesn't, then iterating on those successes to drive sustainable business growth.

digital marketing vs growth marketing


Imagine you're a captain sailing the vast digital ocean. Digital marketing might be your compass, but growth marketing is the wind in your sails. It pushes you forward, helps you navigate challenges, and adapts to the changing currents of consumer behavior.


Moreover, if you're seeking professional help, partnering with a digital marketing agency in the US can provide you with the expertise and resources needed to execute both digital and growth marketing effectively.


In conclusion, while digital marketing lays the foundation, growth marketing builds the empire. It's an investment in your business's future, ensuring that you're not just surviving, but thriving. So, set sail with growth marketing, and watch your business reach new heights.


Need help growing your business? Let's chat.


Book a strategy call with our growth team - https://calendly.com/sapienscorp


.say hello

Curious about what we can assist you with?



.say hello

Curious about what we can assist you with?



.say hello

Curious about what we can assist you with?



.say hello

Curious about what we can assist you with?



Subscribe on LinkedIn