These are trailing twelve-month totals across the whole period shown, not a single before/after snapshot. The clearest signal sits at the three-month mark: brand search, organic traffic and keyword rankings all move up together — the value of training a team, rather than running the campaign for them, is that the curve keeps climbing well after the engagement ends.
Google Search Console, moida.co.uk — daily clicks, impressions, CTR and average position, 8/31/25–8/14/26. Markers: training day (Aug 20, 2025) and the three-month mark (Nov 20, 2025). The dashed amber line is an illustrative trend, not a replotted metric
London, United Kingdom
Skincare & Cosmetic
20+
Moida's team was running the business with no dedicated digital marketing capability, and search in particular was a blind spot. There was no one in-house who could read a Search Console report, prioritise a technical fix, or explain why a page wasn't ranking — let alone build a keyword strategy from scratch. Bringing in an agency to run campaigns on their behalf would have solved the symptom. It wouldn't have solved the gap.
The brief wasn't "get us more traffic." It was "teach us how to get ourselves more traffic."
The app underwent a complete rebrand, including a streamlined, user-friendly design, a simplified onboarding process, and vibrant, modern visuals with sans-serif fonts to attract younger users. Social media communication was revamped with engaging, relatable language and global campaigns, while educational travel content built trust and positioned the brand as a resource. These changes resulted in a 35% increase in user adoption rates, a 50% rise in engagement on social media, and a 20% expansion of the app's international user base within six months.
SEO & SEM training
Data Analytic & Tracking
Sapiens ran a five-day, in-person training intensive for Moida's team, followed by three months of ongoing strategic consulting to keep the foundations from Week One from slipping once the training ended.
81.2K
Most agency engagements end when the retainer does. This one was built so the results wouldn't. Moida's team walked away from five days able to run their own keyword research, ship technical fixes without waiting on an outside vendor, and read their own Search Console data well enough to know what to prioritise next — and three months of consulting made sure those habits stuck before Sapiens stepped back.
Pamika founder of Sapiens & Moida UK team 2025
