The app's interface was cluttered and outdated, making it challenging for users to navigate and access key features. Additionally, the marketing strategy was heavily geo-specific, lacking sufficient international reach. The business also struggled to connect with younger audiences, as the current product failed to appeal to them. Users faced onboarding difficulties, which negatively impacted new user adoption rates. In response, the founders decided to revamp both the app and their communication strategy.
The app underwent a complete rebrand, including a streamlined, user-friendly design, a simplified onboarding process, and vibrant, modern visuals with sans-serif fonts to attract younger users. Social media communication was revamped with engaging, relatable language and global campaigns, while educational travel content built trust and positioned the brand as a resource. These changes resulted in a 35% increase in user adoption rates, a 50% rise in engagement on social media, and a 20% expansion of the app's international user base within six months.
Global Audience Growth
