Milan Italy
800+
Low localized brand awareness across key APAC markets
International education market is highly competitive and saturated
Existing university marketing often feels generic, overly corporate, or disconnected from younger audiences
Students increasingly seek authenticity, career outcomes, creative identity, and real student experiences before making decisions
Need to communicate both academic credibility and lifestyle/emotional aspiration in a culturally relevant way across different APAC audiences
The app underwent a complete rebrand, including a streamlined, user-friendly design, a simplified onboarding process, and vibrant, modern visuals with sans-serif fonts to attract younger users. Social media communication was revamped with engaging, relatable language and global campaigns, while educational travel content built trust and positioned the brand as a resource. These changes resulted in a 35% increase in user adoption rates, a 50% rise in engagement on social media, and a 20% expansion of the app's international user base within six months.
Content Marketing
Video Production
Ad Creative Design
1.2M
Total Impression
Global Audience Growth
Develop a localized APAC admissions campaign tailored to regional audience behaviors and cultural nuances
Create testimonial-led content marketing featuring real student journeys, experiences, and outcomes
Produce high-performing ad creatives optimized for digital channels and regional platforms
Design a cohesive brand experience across the full student journey, from awareness to inquiry and enrollment
Leverage storytelling, social content, performance marketing, and community engagement to build trust, consideration, and conversion
Position NABA as both a globally respected institution and a modern creative community students emotionally connect with
To successfully expand across APAC, Nuova Accademia di Belle Arti must move beyond traditional university marketing and build a stronger emotional and cultural connection with prospective students.
By combining localized storytelling, testimonial-driven content, strategic creative direction, and performance marketing, the campaign can position NABA as not just an international institution, but a creative community students genuinely aspire to be a part of.
