How Sapiens helped local business rank #1 on Google
How Sapiens helped local business rank #1 on Google
How Sapiens helped local business rank #1 on Google
CHEEEZ Studio, a vibrant photo studio originally based in Hackney, has relocated and reopened in Central London. With its prime new location, Sapiens played a pivotal role in regenerating awareness, ensuring the studio's visibility across Google search, social media, and online platforms. This comprehensive strategy successfully positioned CHEEEZ Studio as a go-to destination in its new area, attracting both loyal and new clients.
Headquarters
Headquarters
London, United Kingdom
London, United Kingdom
London, United Kingdom
Founded
Founded
2019
2019
2019
Industry
Industry
Local Business
Revenue
Revenue
$1.8M (2019)
$1.8M (2019)
$1.8M (2019)
Company size
Company size
10+
10+
10+
Challenge
Challenge
Challenge
Effectively targeting and converting leads in a competitive market while maintaining a strong brand presence across multiple channels.
Effectively targeting and converting leads in a competitive market while maintaining a strong brand presence across multiple channels.
Effectively targeting and converting leads in a competitive market while maintaining a strong brand presence across multiple channels.
Results
Results
Results
Boosted brand awareness for the reopening, achieving mass media recognition and significant organic visibility across Google and social media. Within the first three months, we secured the #1 ranking on Google and Google Maps for targeted keywords, including broad non-branded terms. Additionally, 60% of the target keywords ranked #1, 98% of target keywords rank top 5 within 3 months timeframe, driving exceptional results.
118%
118%
118%
Increased in organic traffic in 6 months
Increased in organic traffic in 6 months
Increased in organic traffic in 6 months
98%
98%
98%
Of target keywords rank top 5
Of target keywords rank top 5
Of target keywords rank top 5
210%
210%
210%
Increase in time spent on website
Increase in time spent on website
Increase in time spent on website
Process
Process
Process
Research & Analysis: We conducted user research, keywords reserach, and analyzed website analytics to understand the user journey user needs. We also studied competitor and industry trends to gather insights.
Content & Creative Design: Based on the research findings, we restructured the user journey and content, prioritizing information, topic and visual elements according to user needs.
SEO Campaign: We implemented a Search Everywhere Optimization Strategy for CHEEEZ, targeting Gen Z, their main fan base, who are highly active on social media. Additionally, we created keyword variations that align with business objectives, products, and search intent, such as "things to do in London."
Media Strategy: We developed a strategy tailored to each customer segment, focusing on prospecting and retargeting.
A/B Testing: We conducted A/B tests with multiple audience groups and creatives. Based on the feedback and campaign performance, we made the necessary adjustments to the campaign, ad creative design, as well as the website content and layout.
Tracking & Optimization: We track website performance and ad analytics, identifying and optimizing drop-off points, as well as refining landing pages and sales channels.
Research & Analysis: We conducted user research, keywords reserach, and analyzed website analytics to understand the user journey user needs. We also studied competitor and industry trends to gather insights.
Content & Creative Design: Based on the research findings, we restructured the user journey and content, prioritizing information, topic and visual elements according to user needs.
SEO Campaign: We implemented a Search Everywhere Optimization Strategy for CHEEEZ, targeting Gen Z, their main fan base, who are highly active on social media. Additionally, we created keyword variations that align with business objectives, products, and search intent, such as "things to do in London."
Media Strategy: We developed a strategy tailored to each customer segment, focusing on prospecting and retargeting.
A/B Testing: We conducted A/B tests with multiple audience groups and creatives. Based on the feedback and campaign performance, we made the necessary adjustments to the campaign, ad creative design, as well as the website content and layout.
Tracking & Optimization: We track website performance and ad analytics, identifying and optimizing drop-off points, as well as refining landing pages and sales channels.
Research & Analysis: We conducted user research, keywords reserach, and analyzed website analytics to understand the user journey user needs. We also studied competitor and industry trends to gather insights.
Content & Creative Design: Based on the research findings, we restructured the user journey and content, prioritizing information, topic and visual elements according to user needs.
SEO Campaign: We implemented a Search Everywhere Optimization Strategy for CHEEEZ, targeting Gen Z, their main fan base, who are highly active on social media. Additionally, we created keyword variations that align with business objectives, products, and search intent, such as "things to do in London."
Media Strategy: We developed a strategy tailored to each customer segment, focusing on prospecting and retargeting.
A/B Testing: We conducted A/B tests with multiple audience groups and creatives. Based on the feedback and campaign performance, we made the necessary adjustments to the campaign, ad creative design, as well as the website content and layout.
Tracking & Optimization: We track website performance and ad analytics, identifying and optimizing drop-off points, as well as refining landing pages and sales channels.
“Sapiens is such a great partner to growing our brand, and we are so grateful for their insights and hard work.”
“Sapiens is such a great partner to growing our brand, and we are so grateful for their insights and hard work.”
“Sapiens is such a great partner to growing our brand, and we are so grateful for their insights and hard work.”
Kal MinJung
Kal MinJung
Kal MinJung
Project Manager | CHEEEZ
Project Manager | CHEEEZ
Project Manager | CHEEEZ
Conclusion
Conclusion
Conclusion
In conclusion, our work is far from finished. We remain committed to growing alongside the business, continuously adapting to its evolving direction, rather than relying solely on what we think is right. Our focus is on staying aligned with the business's needs and goals, ensuring ongoing optimization and improvement as we move forward together.
In conclusion, our work is far from finished. We remain committed to growing alongside the business, continuously adapting to its evolving direction, rather than relying solely on what we think is right. Our focus is on staying aligned with the business's needs and goals, ensuring ongoing optimization and improvement as we move forward together.
In conclusion, our work is far from finished. We remain committed to growing alongside the business, continuously adapting to its evolving direction, rather than relying solely on what we think is right. Our focus is on staying aligned with the business's needs and goals, ensuring ongoing optimization and improvement as we move forward together.
Upgrade your brand
presence with Sapiens
Schedule a call with Pamika.
Upgrade your brand
presence with Sapiens
Schedule a call with Pamika.
Upgrade your brand
presence with Sapiens
Schedule a call with Pamika.