Case Study
Client - eSim App
Gist Mobile
Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase
Client - eSim App
Gist Mobile
Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase
Client - eSim App
Gist Mobile
Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase
Client - eSim App
Gist Mobile
Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase
Gist Mobile, a UK-based telecom company, launched its eSIM app pilot in South Africa pre-COVID.
Challenge
Gist Mobile, a UK-based telecom company, launched its eSIM app pilot in South Africa pre-COVID.
As the travel landscape shifted, Gist saw the need to rebrand and connect with younger audiences globally. Now, with young travelers shaping the future market, Gist is strategically repositioning itself for global expansion.
Gist Mobile, a UK-based telecom company, launched its eSIM app pilot in South Africa pre-COVID.
As the travel landscape shifted, Gist saw the need to rebrand and connect with younger audiences globally. Now, with young travelers shaping the future market, Gist is strategically repositioning itself for global expansion.
Solution
We rebranded Gist to give it a complete makeover with with the camapign "It's a whole new vibe!"
We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website, we also provided creative direction for the go-to-market marketing campaigns.
Solution
We rebranded Gist to give it a complete makeover with with the camapign "It's a whole new vibe!"
We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website, we also provided creative direction for the go-to-market marketing campaigns.
Solution
We rebranded Gist to give it a complete makeover with with the camapign "It's a whole new vibe!"
We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website.
We conducted targeted social media marketing aligned with our go-to-market strategy. Simultaneously, we optimized the client's brand presence on social media platforms and search engines, ensuring broad visibility and engagement.
Scope of Work
Brand Identity & Creative
Branding Strategy
Creative Direction
Promotional Materials
Digital Presence & Engagement
Website Design & Landing Page Development
Social Media Strategy
Digital Campaign Activation
Market Strategy & Execution
Go-To-Market (GTM) Strategy
Marketing Plan
Pitch Support
Solution
We rebranded Gist to give it a complete makeover.
We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website.
We develop a compelling hook and taglines that resonate with the target audience, which the brand can utilize across owned media channels.
We also conducted targeted social media marketing aligned with our go-to-market strategy. Simultaneously, we optimized the client's brand presence on social media platforms and search engines, ensuring broad visibility and engagement.
We develop a compelling hook and taglines that resonate with the target audience, which the brand can utilize across owned media channels.
We also conducted targeted social media marketing aligned with our go-to-market strategy. Simultaneously, we optimized the client's brand presence on social media platforms and search engines, ensuring broad visibility and engagement.
Go-To-Market
Effective Targeting
Focus on creating a superior brand experience that sets Gist apart from competitors, and expand into new markets as the business gains traction. Additionally, build a content-driven community that helps people discover new destinations and travel smarter with engaging tips and guides.
Identifying and understanding niche market
Creating a strong brand identity that resonates with the audience
Building a digital presence, leveraging influencers with a referral program
Expand to new market
Go-To-Market
Effective Targeting
Focus on creating a superior brand experience that sets Gist apart from competitors, and expand into new markets as the business gains traction. Additionally, build a content-driven community that helps people discover new destinations and travel smarter with engaging tips and guides.
Identifying and understanding niche market
Creating a strong brand identity that resonates with the audience
Building a digital presence, leveraging influencers with a referral program
Expand to new market
Challenge
As the travel landscape shifted, Gist saw the need to rebrand and connect with younger audiences globally. Now, with young travelers shaping the future market, Gist is strategically repositioning itself for global expansion.
Go-To-Market
Effective Targeting
Focus on creating a superior brand experience that sets Gist apart from competitors, and expand into new markets as the business gains traction. Additionally, build a content-driven community that helps people discover new destinations and travel smarter with engaging tips and guides.
Identifying and understanding niche market
Creating a strong brand identity that resonates with the audience
Building a digital presence, leveraging influencers with a referral program
Expand to new market
Target
Target
audience
audience
Primary Target
Traveler
Primary Target
Travelers
(Who has plan to travel & travelling)
Male/Female
Male/Female
19– 38
19– 38
Gen Z & Gen Y
Gen Z & Gen Y
Those who engage posts related to hotel, travel & food.
60%
Students
Travelling Abroad
50%
Business
Frequent Traveller
20%
Leisure
Frequent Traveller
60%
Students
Travelling Abroad
30%
Business
Frequent Traveller
20%
Leisure
Frequent Traveller
Brand color
Main
#7448B0
#50
#EEE9F5
#100
#D4C8E7
#200
#B9A4D8
#300
#9D7FC8
#400
#8863BC
#500
#7448B0
#600
#6C42AA
#700
#603AA0
#800
#553497
#900
#452987
Secondary
#3E1D6B
#50
#F0E5F2
#100
#D9BEDF
#200
#C193CB
#300
#A86BB6
#400
#974EA7
#500
#853597
#600
#793191
#700
#682B88
#800
#59267E
#900
#3E1E6C
Third
#7448B0
#50
#ECE5F4
#100
#CEBEE3
#200
#AE93D1
#300
#8F68BE
#400
#7747B1
#500
#6026A3
#600
#57219E
#700
#4B1995
#800
#3F128E
#900
#2C0380
Support #1
#AFD4F0
Lighter
#EFF9FF
Light
#DEEEF9
Main
#AFD4F0
Dark
#008CD8
Darker
#004DA3
Support #2
#F2A54A
Lighter
#FDF2E3
Light
#FADEBA
Main
#F2A54A
Dark
#E27E35
Darker
#D05A2A
Support #3/Warning
#F2A54A
Lighter
#FEF5DD
Light
#FCE4AB
Main
#F8D274
Dark
#EFA800
Darker
#EE7600
Mood & Tone:
Authenticity
Empowerment
Fun
Innovation
Inclusivity
Sense of Humour
Headline
Are you Ready To Roam Free?
Are you Ready To Roam Free?
Never Miss A Connection
Never Miss A Connection
Carry The World In Your Pocket
Carry The World In Your Pocket
Connect with confidence
Connect with confidence
Caption Ideations
Connected, Empowered, and Ready for Anything: Gist Mobile Has You Covered
Connect on Your Terms: Gist Mobile Puts You in Control.
Easy, accessible, enjoyable connectivity for all.
No more settling for less – it's time to join the movement and experience mobile service abroad like never before.
Hashtags
#GistMobile #ExperienceMore #ReadyForAnything #TravelWithout Worries #DigitalSimCard
Our founder message
We're committed to delivering innovative, youth-centric and purpose driven brand experiences that resonate with this next generation of explorers, making them central to the brand’s vision and strategy.
Pamika Horsaengchai
Founder, Sapiens
Brand color
Main
#7448B0
#50
#EEE9F5
#100
#D4C8E7
#200
#B9A4D8
#300
#9D7FC8
#400
#8863BC
#500
#7448B0
#600
#6C42AA
#700
#603AA0
#800
#553497
#900
#452987
Secondary
#3E1D6B
#50
#F0E5F2
#100
#D9BEDF
#200
#C193CB
#300
#A86BB6
#400
#974EA7
#500
#853597
#600
#793191
#700
#682B88
#800
#59267E
#900
#3E1E6C
Third
#7448B0
#50
#ECE5F4
#100
#CEBEE3
#200
#AE93D1
#300
#8F68BE
#400
#7747B1
#500
#6026A3
#600
#57219E
#700
#4B1995
#800
#3F128E
#900
#2C0380
Support #1
#AFD4F0
Lighter
#EFF9FF
Light
#DEEEF9
Main
#AFD4F0
Dark
#008CD8
Darker
#004DA3
Support #2
#F2A54A
Lighter
#FDF2E3
Light
#FADEBA
Main
#F2A54A
Dark
#E27E35
Darker
#D05A2A
Support #3/Warning
#F2A54A
Lighter
#FEF5DD
Light
#FCE4AB
Main
#F8D274
Dark
#EFA800
Darker
#EE7600