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Case Study

Client - eSim App

Gist Mobile

Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase

Client - eSim App

Gist Mobile

Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase

Client - eSim App

Gist Mobile

eSim App

Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase

Client - eSim App

Gist Mobile

Industry: Telecommunication
Year: 2020
Current funding: Seed
Business stage: Start up phase

Gist Mobile, a UK-based telecom company, launched its eSIM app pilot in South Africa pre-COVID.

Challenge

Gist Mobile, a UK-based telecom company, launched its eSIM app pilot in South Africa pre-COVID.

As the travel landscape shifted, Gist saw the need to rebrand and connect with younger audiences globally. Now, with young travelers shaping the future market, Gist is strategically repositioning itself for global expansion.

Gist Mobile, a UK-based telecom company, launched its eSIM app pilot in South Africa pre-COVID.

Solution

We rebranded Gist to give it a complete makeover with with the camapign "It's a whole new vibe!"

We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website, we also provided creative direction for the go-to-market marketing campaigns.

Solution

We rebranded Gist to give it a complete makeover with with the camapign "It's a whole new vibe!"

We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website.

We conducted targeted social media marketing aligned with our go-to-market strategy. Simultaneously, we optimized the client's brand presence on social media platforms and search engines, ensuring broad visibility and engagement.

Scope of Work

Brand Identity & Creative

Branding Strategy
Creative Direction
Promotional Materials

Digital Presence & Engagement

Landing Page Development
Social Media Strategy
Digital Campaign Activation

Market Strategy & Execution

Go-To-Market (GTM) Strategy
Marketing Plan
Pitch Support

Solution

We rebranded Gist to give it a complete makeover.

We identify the audience that will be heavy users and early adopters. Then we ensure brand consistency across all owned media, including the app store, social media, and website.

We develop a compelling hook and taglines that resonate with the target audience, which the brand can utilize across owned media channels.

We also conducted targeted social media marketing aligned with our go-to-market strategy. Simultaneously, we optimized the client's brand presence on social media platforms and search engines, ensuring broad visibility and engagement.

We develop a compelling hook and taglines that resonate with the target audience, which the brand can utilize across owned media channels.

Go-To-Market

Effective Targeting

Focus on creating a superior brand experience that sets Gist apart from competitors, and expand into new markets as the business gains traction. Additionally, build a content-driven community that helps people discover new destinations and travel smarter with engaging tips and guides.

Identifying and understanding niche market

Creating a strong brand identity that resonates with the audience

Building a digital presence, leveraging influencers with a referral program

Expand to new market

Go-To-Market

Effective Targeting

Identifying and understanding niche market

Creating a strong brand identity that resonates with the audience

Building a digital presence, leveraging influencers with a referral program

Expand to new market

Challenge

Go-To-Market

Effective Targeting

Identifying and understanding niche market

Creating a strong brand identity that resonates with the audience

Building a digital presence, leveraging influencers with a referral program

Expand to new market

Target

audience

Primary Target

Traveler

Primary Target

Travelers

(Who has plan to travel & travelling)

Male/Female

19– 38

Gen Z & Gen Y

Those who engage posts related to hotel, travel & food.

60%

Students

Travelling Abroad

50%

Business

Frequent Traveller

20%

Leisure

Frequent Traveller

60%

Students

Travelling Abroad

30%

Business

Frequent Traveller

20%

Leisure

Frequent Traveller

Brand color

Main

#7448B0

#50

#EEE9F5

#100

#D4C8E7

#200

#B9A4D8

#300

#9D7FC8

#400

#8863BC

#500

#7448B0

#600

#6C42AA

#700

#603AA0

#800

#553497

#900

#452987

Secondary

#3E1D6B

#50

#F0E5F2

#100

#D9BEDF

#200

#C193CB

#300

#A86BB6

#400

#974EA7

#500

#853597

#600

#793191

#700

#682B88

#800

#59267E

#900

#3E1E6C

Third

#7448B0

#50

#ECE5F4

#100

#CEBEE3

#200

#AE93D1

#300

#8F68BE

#400

#7747B1

#500

#6026A3

#600

#57219E

#700

#4B1995

#800

#3F128E

#900

#2C0380

Support #1

#AFD4F0

Lighter

#EFF9FF

Light

#DEEEF9

Main

#AFD4F0

Dark

#008CD8

Darker

#004DA3

Support #2

#F2A54A

Lighter

#FDF2E3

Light

#FADEBA

Main

#F2A54A

Dark

#E27E35

Darker

#D05A2A

Support #3/Warning

#F2A54A

Lighter

#FEF5DD

Light

#FCE4AB

Main

#F8D274

Dark

#EFA800

Darker

#EE7600

Mood & Tone:

Authenticity

Empowerment

Fun

Innovation

Inclusivity

Sense of Humour

Headline

Are you Ready To Roam Free?

Never Miss A Connection

Carry The World In Your Pocket

Connect with confidence

Caption Ideations

Connected, Empowered, and Ready for Anything: Gist Mobile Has You Covered

Connect on Your Terms: Gist Mobile Puts You in Control.

Easy, accessible, enjoyable connectivity for all.

No more settling for less – it's time to join the movement and experience mobile service abroad like never before.

Hashtags

#GistMobile #ExperienceMore #ReadyForAnything #TravelWithout Worries #DigitalSimCard

Our founder message

We're committed to delivering innovative, youth-centric and purpose driven brand experiences that resonate with this next generation of explorers, making them central to the brand’s vision and strategy.

Pamika Horsaengchai

Founder, Sapiens

Brand color

Main

#7448B0

#50

#EEE9F5

#100

#D4C8E7

#200

#B9A4D8

#300

#9D7FC8

#400

#8863BC

#500

#7448B0

#600

#6C42AA

#700

#603AA0

#800

#553497

#900

#452987

Secondary

#3E1D6B

#50

#F0E5F2

#100

#D9BEDF

#200

#C193CB

#300

#A86BB6

#400

#974EA7

#500

#853597

#600

#793191

#700

#682B88

#800

#59267E

#900

#3E1E6C

Third

#7448B0

#50

#ECE5F4

#100

#CEBEE3

#200

#AE93D1

#300

#8F68BE

#400

#7747B1

#500

#6026A3

#600

#57219E

#700

#4B1995

#800

#3F128E

#900

#2C0380

Support #1

#AFD4F0

Lighter

#EFF9FF

Light

#DEEEF9

Main

#AFD4F0

Dark

#008CD8

Darker

#004DA3

Support #2

#F2A54A

Lighter

#FDF2E3

Light

#FADEBA

Main

#F2A54A

Dark

#E27E35

Darker

#D05A2A

Support #3/Warning

#F2A54A

Lighter

#FEF5DD

Light

#FCE4AB

Main

#F8D274

Dark

#EFA800

Darker

#EE7600

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Case Study

Our founder message

We're committed to delivering innovative, youth-centric and purpose driven brand experiences that resonate with this next generation of explorers, making them central to the brand’s vision and strategy.

Pamika Horsaengchai