X ads faces brand safety challenge and revenue struggles

Conclusion

For businesses looking to enhance their digital marketing campaigns with X, there's good news: the platform is offering several new features and incentives. Currently, X provides a $500 ad credit when advertisers spend $250, making it an attractive option for budget-conscious marketers.

Noteworthy targeting options include Movies and TV Shows targeting, which allows advertisers to reach users who engage with content related to specific films or series, and Conversation targeting, enabling advertisers to connect with users based on specific discussions happening on the platform.

While X is making strides with new features and policy updates, the platform must address its brand safety issues comprehensively to regain the trust of advertisers. Only by ensuring a safe and reliable advertising environment can X hope to fully capitalize on its innovations and drive growth in the competitive digital landscape.

X Ads require some expertise to set up effectively, including understanding the auction-based bidding system and advanced targeting features. Also ads on X are currently eligible to run only on desktop and iOS devices, which limits the reach compared to platforms that support a broader range of devices.

If you're interested in running X ads - book a call with us!